While cosmetic surgery remains an industry dominated by female procedures, men account for roughly one in ten of cosmetic surgery patients. In fact, the number of operations in the UK for both men and women rose by 0.2 percent from 2011 to 2012, with rhinoplasty- or nose jobs- remaining the most popular procedure for men.
According to the British Association of British Plastic Surgeons, (BAAPS), anti-ageing surgery such as male brow lift saw the biggest gain in clients from 2011 to 2012 – increasing by 19% from 125 to 149 – with facelifts following close behind and up 14 percent.
The research is backed by a number of noted cosmetic surgeons based on Haley Street, specialising in different areas of cosmetic surgery, who all recognise a trend toward anti-ageing procedures.
At Linia Cosmetic Surgery on Harley Street, Dr Maisam Fazel has treated a number of men, the most common procedure being gynaecomastia reduction and Vaser (Vibration Amplification of Sound Energy and Resonance) liposuction, a new technique for fat removal and contouring areas of the body. “It uses safe ultrasound technology to break down fat cells before removing it”, says Dr Fazel.
“It is superior to traditional liposuction as it allows a greater amount of fat to be removed, allows much better sculpting of the body, and also produces tightening of the skin. It can be done under local or general anaesthetic, and can be used to treat a wide variety of different areas in the body. At present, it is equally popular with both men and women”.
Dr Fazel, however, does not believe the increasing number of males undergoing the plastic surgery is a sign that society is steadily becoming more vain, adding: “I wouldn’t say that the world is becoming more obsessed with appearance. I see it as a sign of an affluent, socially mature society where people are happy to invest in their image.”
“Initially, this related to women mainly, but now men are becoming much more aware of how they look and present themselves, and it seems the art of grooming is back in vogue. I do expect to see a growing demand for buttock implant and body sculpting with techniques such as Vaser liposuction, which are aimed at creating a chiseled, well-defined look rather than just removing excess fat”.